I frequently get asked about how to organize hashtags when posting on Instagram, and how to make it easier to add them to your post. According to Quicksprout, posts with 11 or more hashtags will get you the highest interaction. But you don’t want to look spammy either.
This quick video walks you through the method I use to keep my hashtags organized and handy which makes things much quicker when it’s time to make a post.
Instagram hashtag strategy
I recommend using a minimal number of hashtags in the description of your post itself, and definitely include any brand hashtags there. You can go back immediately after making your post and add more hashtags in the comments. The timing of this is important because your hashtags will be associated with the post at the time the original post is made, not the time you add the comments. This means that when comments are added later, your post will appear further down that hashtag feed where posts appear in chronological order.
This strategy will save the prime real estate – the first few lines of your description – for your most important message. That is what people should see when scrolling through their Instagram news feed, so you need to make sure your first sentence catches their attention and entices them to read more.
Another advantage of adding most of your hashtags in the description is that when you share your Instagram post directly to Facebook through the app, you won’t have a lot of hashtags in your Facebook post. A few hashtags are OK on Facebook but it’s not a big part of the culture there.
Instagram hashtag organization
I like to organize my hashtags into small groups by topic in a google document and that way they are handy when I need them. I can keep adding to my hashtag lists as I come upon new relevant hashtags. It’s important to keep this list fresh because new hashtags crop up and are trending all the time.
Free resource guide
Click here to download a resource guide to the 5 apps I use every day to make managing Instagram easier, and what I love about each of them.
Note: one of these apps is Canva, and they’re launching the new Canva for Work app that looks to be an amazing way to a library of consistent branded images. Sign up now to get an early access pass by clicking this link: Canva Early Access Pass